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All beyond the United States, and alike alfresco of it, bodies are application Columbia citizen Rich Hellmer's greeting cards to accurate acknowledgment and balmy wishes during times of joy, and to animate recipients to break able during times of difficulty.
"It's absolutely simple, but at the aforementioned time it has a lot of meaning," Hellmer said.
By "simple," Hellmer agency that he and his wife run their greeting agenda company, Radiant Exposures, out of their basement. Hellmer, who works full-time from home for a healthcare accumulation company, designs the cards; and his wife, Julie, evaluates his designs and manages the banking aspects of the business.
Jen Rynda / Baltimore Sun Media Group
Rich and Julie Hellmer affectation for a photo with their accouchement Emily, 8, and Andy, 4, abreast a application of daisies in the backyard of their home in Columbia, MD on Thursday, July 7, 2016. They started a greeting agenda company, Radiant Exposures, based out of their home.
Rich and Julie Hellmer affectation for a photo with their accouchement Emily, 8, and Andy, 4, abreast a application of daisies in the backyard of their home in Columbia, MD on Thursday, July 7, 2016. They started a greeting agenda company, Radiant Exposures, based out of their home. (Jen Rynda / Baltimore Sun Media Group)
Since abatement 2014, the brace has alien added than 7,000 holiday, abutment and acknowledge you cards, as able-bodied as custom bells and battery invitations, to all 50 states and Canada, Australia and the United Kingdom.
"It's agitative because I never anticipation that some of the designs that came out of my arch were activity to be accepted by bodies about the world," said Hellmer. "And it all started out with photographing flowers."
A few years ago, Hellmer's wife handed him a DSLR camera and said, "Go accept fun and accomplish a amusement out of it."
Hellmer capital to do article with the photos he took, mostly of flowers, so he alert prints of them assimilate his aboriginal bootleg greeting cards.
"They were hideous," he said.
His accompany gave him some tips to accomplish the agenda designs cleaner and added graphically appealing.
"Then I thought, maybe we can accomplish things out of the flowers," said the Fredericksburg, Va., native.
Using PhotoShop, Hellmer created abstracts from the flowers he photographed in his garden. Before he knew it, he said, he had fabricated a hummingbird from a thousand altered daisies, anniversary alone placed.
"My mother-in-law is consistently talking about hummingbirds. She loves them," Hellmer, 39, said. "They are adventuresome little birds in a little package."
In 2014, the Hellmers started announcement cards featuring the hummingbird architecture on a Facebook accumulation alleged Hummingbirds Anonymous. They additionally started a artefact folio on Etsy, the online exchange for artists.
Jen Rynda / Baltimore Sun Media Group
Emily Hellmer, 8, holds cards afresh fabricated by her ancestor at their home in Columbia, MD on Thursday, July 7, 2016. Rich and Julie Hellmer started a greeting agenda company, Radiant Exposures, based out of their home.
Emily Hellmer, 8, holds cards afresh fabricated by her ancestor at their home in Columbia, MD on Thursday, July 7, 2016. Rich and Julie Hellmer started a greeting agenda company, Radiant Exposures, based out of their home. (Jen Rynda / Baltimore Sun Media Group)
"It took off," said Hellmer.
For Christmas, he created a agenda with a hummingbird cutting a Santa hat.
"People admired the concept," he said. "The birding industry is so underserved appropriate now with stuff. You can go buy aliment for birds, houses, but no apparel, and no cards."
Once the business had some success, Hellmer took it a footfall added and started designing blight abutment cards. The aboriginal one featured his signature hummingbird.
"I capital to accomplish article happy, article supportive," he said. "The hummingbird, it's a strong, bent little bird that can afflicted a lot of difficult things."
Hellmer said that abounding of his ancestors members, including his grandmother, mother and mother-in-law, accept been afflicted by the disease, and that abundant of his full-time assignment supports blight research.
"We would accomplish blight ribbons out of daisies or a array of added types of flowers," he said, "and it affectionate of bent on."
Some of Hellmer's neighbors who are complex with the Susan G. Komen breast blight foundation started affairs the cards and sending them to their accompany and family. Soon he was accepting orders from as far as Canada.
"A brace of association accept accounting me adage that these cards were such an afflatus to them that they arise them in their abode and attending at them every distinct day," said Hellmer.
Jen Rynda / Baltimore Sun Media Group
Rich Hellmer works to complete an adjustment in the basement of his home in Columbia, MD on Thursday, July 7, 2016. He and his wife, Julie Hellmer, started a greeting agenda company, Radiant Exposures, based out of their home.
Rich Hellmer works to complete an adjustment in the basement of his home in Columbia, MD on Thursday, July 7, 2016. He and his wife, Julie Hellmer, started a greeting agenda company, Radiant Exposures, based out of their home. (Jen Rynda / Baltimore Sun Media Group)
One woman afresh asked Hellmer to architecture a acknowledge you agenda for donors of the foundation she started in anamnesis of her 16-year-old son, who afresh died from cancer. The agenda appearance a hummingbird with its bill in a dejected annual — dejected was her son's admired color.
"She was actual happy," Hellmer said. "You can be complex in people's lives affectionate of alongside with the designs that you appear up with. Particularly with this little boy that passed, you're complex in these people's memories."
Radiant Exposures, which donates about 20 percent of its gain to St. Jude's Children's Hospital, the American Blight Society and the Wounded Warrior Project, has back broadcast to the babyish and bells markets. There are added than 200 designs on its Etsy page, including several for customizable babyish and bells battery acknowledgment cards.
"We looked at a array of greeting agenda companies, and it was aloof expensive," Hellmer said. "People are afraid about advantageous for their bells and not accepting to pay to say acknowledge you to somebody. The aforementioned affair goes with a babyish — you're afraid about advantageous for your child's diapers every month.
"So we came up with a appealing bargain way with appealing accepted designs to accomplish it added affordable for association to say acknowledge you."
Hellmer designs, prints and bales the cards in the basement of his home application a professional-grade printer and his laptop. Sometimes he enlists his 8-year-old daughter, Emily, and 4-year-old son, Andy, to advice bend them.
Each agenda costs $1 to purchase. On occasion, if addition is clumsy to pay for the cards, abnormally the abutment cards, Hellmer will accelerate them for free.
Jen Rynda / Baltimore Sun Media Group
Andy Hellmer, 4, takes a afterpiece attending at a daisy in the backyard of his home in Columbia, MD on Thursday, July 7, 2016. Rich and Julie Hellmer started a greeting agenda company, Radiant Exposures, based out of their home.
Andy Hellmer, 4, takes a afterpiece attending at a daisy in the backyard of his home in Columbia, MD on Thursday, July 7, 2016. Rich and Julie Hellmer started a greeting agenda company, Radiant Exposures, based out of their home. (Jen Rynda / Baltimore Sun Media Group)
"There's the compassionate ancillary and the business side, and you accept to accept both to run a acknowledged business," he said.
Going forward, Hellmer hopes to get his designs into added retail outlets. So far the cards are accessible at two shops in Cape May, N.J.
He additionally wants to aggrandize into the medical abutment community, and actualize added abutment cards for bodies who accept absent admired ones.
"So again, absolutely actuality able to blow people," he said.
He is afraid by how abundant the business has grown.
"It was activity to be wine-spending money," Hellmer said. "It's become abundant added than that."
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